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Sport analytics has changed the way sports are played and player performance is measured. Today, every major professional sports team has an analytics department or an analytics expert on staff.

Sport analytics has become an emerging and essential part of professional and collegiate sports by helping teams gain a competitive advantage through the use of data. Offered jointly with the School of Business, College of Science, and Volgenau School of Engineering, the sport analytics minor will teach students tools to help organizations improve in identifying talent, scouting opponents, and predicting industry trends, as well as in areas such as ticket sales, concessions, merchandising, marketing, and customer service.

More about the Program

The Sport Management Program at George Mason University seeks to prepare reflective, principled, and knowledgeable graduates with professional skill sets that enhance their success in the $490+ billion sport sector. Serving one of the nation’s most diverse student populations, this dynamic, growing program is committed to excellence and seeks to develop students’ professional knowledge and dispositions through a curriculum guided by the North American Society for Sport Management (NASSM) and the Commission on Sport Management Accreditation (COSMA) content standards. An integral part of the curriculum is the opportunity for field experiences in sport settings in the Northern Virginia region, metropolitan Washington, D.C., and throughout the world.

What Is Sport Analytics?

Courses in sport analytics provide students with a foundational understanding of the sport industry coupled with the study of how data can be used in the world of sport to enable teams, leagues, and other sports businesses to gain an advantage over their competitors. Data analysis techniques are used to measure various aspects of the industry, including player performance, scouting practices, business performance, consumer behavior and industry trends.