School of Sport, Recreation, and Tourism Management - George Mason University

SPMT 412: Sport Marketing and Sales

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Investigates principles and processes in sport marketing and finance. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.
Recommended Prerequisite: 60 hours.
Registration Restrictions:

Required Prerequisites: SPMT 201D, 201XP or 201XS.
D Requires minimum grade of D.
XP Requires minimum grade of XP.
XS Requires minimum grade of XS.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

Current Sections

Prior Sections (partial list)